Strange Hill was approached by Wise Head Productions, a new incubator company from Britvic to work on the pre launch and initial positioning of their first product Thomas & Evans No.1. Their launch as a company was aimed at developing soft drinks for adults seeking a non-alcoholic alternative and desire to create a zero proof category of drinks.

We conducted market research and used our strong industry contacts to determine where and how the brand should be positioned before continuing to help launch the brand and supply T&E with an Ambassador. We will continue to work with them in the same capacity on the launch of their new products in the same category in the coming months.