Absolut Vodka approached Strange Hill to research and develop content for their new bartender focused education program: The Absolut Akademi Pro.
The Akademi is based around a 3-day visit to the town of Åhus in Southern Sweden, where Absolut Vodka is produced. Bartenders are invited to visit the production facilities and the specially developed brand home where they are educated not only on how Absolut is made but also on the history of the brand and its role in developing cocktail and bar culture across the world. The program is delivered via a series of tours, presentations, films and iPad apps
The Strange Hill team also designed the cocktail bar installed in Absolut’s brand home; a place where bartenders could experiment and use state of the art bar equipment from around the world as part of the overall brand educational experience.