The Punch Room in the London Edition Hotel is a beautiful oak paneled den hidden behind the lobby bar of the hotel. Serving excellents punches to every kind of crowd it has built up a reputation for being one of the best bars in London.
In 2013 Strange Hill consultancy were challenged to come up with a concept of creating a bar in the lobby and turning a small room at the back of the London Edition hotel into a destination bar. We worked on the concept, drinks and the hiring of the staff, many of whom retain the same positions today including head bartender Davide Segat.
Three years on the bar has retained it’s theme and standards and is pulling in recognition from both home and away. Time Out gave them the ultimate prize of “Bar of the year” presented by Woodford Reserve and they also won “Most stylish bar”. They are also in the last four finalists for the category of “Best International Hotel Bar” for the prestigious Tales of the Cocktail Spirited Awards.
For more information on the Punch Room CLICK HERE.