Olmeca Altos

Pernod Ricard Mexico approached Strange Hill’s Henry Besant to begin the process of creating a new brand of premium tequila for the global marketplace. Analyzing numerous Tequila samples to look for specific flavour characteristics led the team to select around twenty samples with which they began to test the mix-ability and versatility of each one within a range of drinks.
Eventually the final Olmeca Altos product was created and then carefully seeded in three international markets; London, Chicago and Denver. In addition the Strange Hill team created the Tahona Society – an on-trade marketing and development platform delivered as a two-day Tequila education programme. Olmeca Altos Tequila has been recognised as one of the world’s finest tequilas winning numerous gold awards at international spirit competitions¬†including gold and silver medals at the 2012 San Francisco world spirit competition, 2011 Ultimate Cocktail Challenge (Winner), 2012 Drinks International Long Drink (Gold Medal) and 2012 Drinks International Supreme Champion (Best Overall Drink).
Strange Hill also been closely involved in the global role out and expansion of the brand and we have been responsible for driving sales growth in the UK market and now in supporting the USA.