Jameson Bar Programme

Strange Hill was challenged by global drinks company Pernod Ricard to create a global bar programme for Jameson Whisky.

Strange Hill developed a programme specifically designed to be executed monthly to key bartenders from every market. We produced toolkits, designed curated talks, created itineraries, produced educational manuals, built a library of ingredients to be used throughout each programme and created drink concepts for each day. We had the foresight to make it flexible to work all year around, ensured it was seasonal and supplied an assistant to each academy to ensure it was executed the highest level.