Strange Hill were approached by global drinks company Pernod Ricard to create a global digital education programme for Havana Club Rum. The brief was that the programme must be easy to update and customisable to any of Havana Club global markets. The programme also had to include video and animation and had to clearly deliver the brand’s key messages.
Strange Hill began by developing the overall look and feel of the programme and researching new HTML technology capable of hosting a variety of media delivering a technically complicated yet interactive product. Once the basis of the programme was created, Strange Hill went on to populate the programme with content, including self-produced videos and photographs.