After having co-created Tequila Altos for Pernod Ricard Mexico, Strange Hill were tasked with developing a global drinking strategy for the brand. Through our extensive knowledge and research in Mexico and the Southern states of America, we were able to provide a lengthy portfolio of cocktails, rituals, serves and mixed drinks that would be appropriate for a wide range of outlets throughout the world.
The drinks varied in style and complexity to appeal to the maximum demographic and the project has now been adopted worldwide. The project required film footage and a complete photographic library of all drinks.